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NEW BUSINESS PLANNING

5 Steps to Success

We have developed a unique 5 stage approach to writing a compelling business plan that significantly improves your liklihood of succeeding.
Unlike many templates that don't connect the dots, this is a logical and effective approach to writing a strategic new business plan.
Let us collaborate with you on a winning business plan that will wow your investors and be your roadmap to success.

Profitable Opportunity

Every plan starts with identifying your
PROFITABLE OPPORTUNITY. What is unique about your product or service that will differentiate you from your competition? And can it make money?

Efficient Operations

Once you have identified your profitable opportunity, you need a plan to deliver it efficiently. A visionary opportunity is no good if you can't deliver the product or service consistently and cost effectively. 

Marketing that Motivates

Assuming that you have a big idea that can be delivered consistently and cost effectively, you need to create DEMAND for your product. You need to reach your target with compelling messages and other tactics in order to generate sales.

Manage your money

Success of your business will ultimately depend on how well you manage your finances. Did you price your product profitably? Did you accurately forecast your expenses? How realistic is your sales projection? Did you budget start-up costs prudently?

Make a schedule

Finally, you need a schedule to develop your business. A timetable is essential to managing all of the  preparation logistics, especially if external suppliers are involved. A schedule will keep you on track, and will ensure that you don't miss any important steps.

Dave Maguire been a successful small business operator and consultant for over 20 years. After completing his MBA, Dave developed his initial marketing skills at giants McCain Foods and Moosehead Breweries. Dave then launched a highly successful advertising agency called Pulse Marketing that grew to 45 employees and over revenue of over $8 million a year. Dave then introduced Moxi Creative, a virtual agency that won the Halifax Chamber of Commerce New Business of the Year Award in 2009. In addition to consulting, Dave teaches Introduction to Entrepreneurship, Small Business Management, and a variety of marketing courses at Mount Saint Vincent University.

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